Tag Archives: Brand

Brotherhood Read: The 22 Immutable Laws of Branding

The writers of The 22 Immutable Laws of Marketing did justice with this one. If you remember that YOU are the biggest brand in this world, you will find just how effective this book – these laws are. The laws will make you a success as well as any business you create. Branding just like marketing has laws. The 22 immutable laws of branding are:

  1. The Law of Expansion
  2. The Law of Contraction
  3. The Law of Publicity
  4. The Law of Advertising
  5. The Law of the Word
  6. The Law of Credentials
  7. The Law of Quality
  8. The Law of Category
  9. The Law of the Name
  10. The Law of Extensions
  11. The Law of Fellowship
  12. The Law of the Generic
  13. The Law of the Company
  14. The Law of Subbrands
  15. The Law of Siblings
  16. The Law of Shape
  17. The Law of Color
  18. The Law of the Borders
  19. The Law of Consistency
  20. The Law of Change
  21. The Law of Mortality
  22. The Law of Singularity

It should be noted that brands extend to the internet, and in this area, new sets of laws apply, 11 immutable ones to be specific. The 11 immutable laws of internet branding are:

  1. The Law of Either/Or
  2. The Law of Interactivity
  3. The Law of the Common Name
  4. The Law of the Proper Name
  5. The Law of Singularity
  6. The Law of Internet Advertising
  7. The Law of Globalism
  8. The Law of Time
  9. The Law of Vanity
  10. The Law of Divergence
  11. The Law of Transformation
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Kreemo for Japan button

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The Kreemo brand sends its condolences to those affected by the devastating natural disasters that struck Japan. To help the people of Japan they have designed Kreemo for Japan buttons, which is available right now only at Kreemo.com.

For every button purchased half of the proceeds will be donated to the Japan relief. The buttons are sold for $5.They ask that you please support the cause and help them to help others.

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Kreemo