Brotherhood Read: The 22 Immutable Laws of Marketing

It didn’t feel right to just share The 22 Immutable Laws of Branding without sharing the 22 Laws of Marketing. So here they are:

1. The Law of Leadership
2. The Law of the Category
3. The Law of the Mind
4. The Law of Perception
5. The Law of Focus
6. The Law of Exclusivity
7. The Law of the Ladder
8. The Law of Duality
9. The Law of the Opposite
10. The Law of Division
11. The Law of Perspective
12. The Law of Line Extension
13. The Law of Sacrifice
14. The Law of Attributes
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. The Law of Success
19. The Law of Failure
20. The Law of Hype
21. The Law of Acceleration
22. The Law of Resources

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LOOKBOOK 2011

Dr. Claud Anderson- Powernomics (History 101)

Dr. Claud Anderson, is president of PowerNomics Corporation of America which is a corporation that is involved in major business development, primarily in inner cities, across the country.

The word PowerNomics represents a social-political-economic package of principles and strategies developed by Dr. Anderson to help make Black America a more self-sufficient and competitive group. Dr Anderson believes that social engineering of slavery and white supermacy has kept black people down. It is social engineering that keeps the laws against blacks regulated, therefore cannot be truly abolished.

Black Teen On Track To Become Millionaire.

Mothers can help their sons in many ways. The effective way is not to try to be a man, teaching their son how to be a man but to INFLUENCE their son(s) to get their male perspective. A woman can only EXPRESS the male perspective through a female perspective. This most cetainly clashes. But mothers are needed! They can teach and influence their son(s) many things without trying so hard, preoccupying themselves to fit a father (male) role. The mother role can be effective enough, it’s just lacking another perspective (male-father).

Your woman is your business

More time than not a man will say it’s all about business in reference to money only. Most businessmen are getting cheated on and the married ones got their wives having an affair. These businessmen then turn around and say that they gave her everything and she still did me wrong. They fail to realize that money cannot fill emptiness or loneliness. A man should be all about business but he should not forget that his woman, his family are part of his business too.

Lasting Leadership

The book Lasting Leadership is very, very insightful, assessing the mind, fortunes, misfortunes, perservance, persistence, virtues and will power of 25 well known leaders. All of these leaders at one time or another met trials and moments where they could have given up and shut down their business but they stood under the weight of bad press, publicity and mistakes.

Even when some of their own partners told them to shut down and said that it was all over, they restrategized and researched of new ways to innovate and ammend mistakes and disappointment. Each leader emphasizes that it is not about the product but about the people. Once you understand people skills, it is easy to give the people what they want. Along with it comes loyalty and respect. Most of these millionaires and billionaire leaders made mistakes but the loyalty of the people kept them going.

Jack Welch said to be the legendary boss of General Electric stated:

A Feminine Touch: Veronique Meggett

About the Artist

Veronique Meggett has been a self-taught artist since childhood. In 1988, she picked up her first airbrush and taught herself the basics. Going from a personal hobby to a full scale retail business, she has been making a mark with her art in San Antonio, Texas ever since. From 1992 to 1999 her main focus was providing a retail operation that supported her original airbrush artwork and the urban market with R&B and Hip Hop accessories, catering to local disc jockeys with music.

Throughout the stores existence, she had the opportunity to bring San Antonio, a hip hop culture that was at its’ peak. Since then, she has migrated her love for art into graphics as well as oil painting by receiving an Associate’s Degree in computer graphics as well as a Bachelor’s Degree in Art.

Currently she paints with oil and brushes on canvas and is in the process of expanding her portfolio to network in the fine arts community to achieve a prosperous career with oil paint. She also has pursued a teacher’s certificate in hopes to inspire future young artists to follow their dreams. You can see an extensive portfolio and bio by visiting her website at VeryUniques

BOTG: What do you think of the feminist movement?

VM: The feminist movement was necessary to occur in order to gain equal rights for women, but I also believe there is a difference in men and women and something’s are better suited for each separately and respectfully. As a female, gaining respect with the rights to our body, the ability to vote, equal pay etc. was and is STILL necessary in order to evolve. Women have a lot to offer. Being deprived of basic rights is a disservice to humanity.

BOTG: What do you think of the interaction between men and women today?

VM: I believe society, the entertainment industry, and social media are putting barriers between the two genders. There is a lack of respect for girls and women from men, as well as from other women themselves. There is a lack of respect for men as well, but in a ‘man’s world’ the women are more often the victim.

I think women and girls add fuel to their fire by accepting the negative portrayal media gives by condoning the ditzy, provocative, sexy imagery that is projected of them, and I think boys and men add fuel to their fire by condoning the thug, promiscuous, power hungry imagery that is projected of them. Because of this, there is a domino effect in problems that arise between men and women.

I think women have progressively been forced to become independent also. Relationships fall short of respect and expectations, and because women have become self-sufficient, independence is embraced by many women I know. It seems relationships are very disposable, so serious interaction is not so prevalent, and I think that is very unfortunate for long-term relationships.

BOTG: What qualities do you think it takes a man to be a man and a woman to be a woman?

VM: There are differences in gender physically, socially, and mentally but if you understand and have self -respect, that is all the quality you need to be a decent human being, man or woman. Respecting yourself allows you to be able to respect someone else in what you allow to happen, and that, to me, makes a man a man, and a woman a woman.

BOTG: What do you think are the roles of men and women in a relationship or marriage?

VM: I think marriage is probably the most important decision second to having a child. When you marry someone, you vow to merge everything in life. You vow to make every decision with consideration to how it is going to affect both parties, and the decisions should always be a selfless positive outcome. Stereotypically the roles have become cloudy. I do not believe that the man is supposed to be the breadwinner/protector and the woman is to be the homemaker.

The roles in today’s marriage are to do what you have to do to live life and love life TOGETHER. At times I do believe society makes the stereotypical roles applicable. And that is a good quality to have when both partners understand the ‘role play’ is needed to get the results wanted, for the betterment of the relationship. For example, and being vague, sometimes a man’s dominant presence gets better results when a serious matter needs to be handled with third parties, and vice versa… a woman’s gentle presence gets a different outcome in a different situation.

When children are involved…I think it is very important to have, not necessarily biological, a positive man and a positive woman’s touch equally. That makes a child able to relate to both genders in life.

Don’t chase, Attract or Replace!

Definition of chase– Two people running. One in front running and the one behind running after the one in front. To chase something, the one in front always has to be running.

In this case, in the case of a man and a woman, the women are usually the runners.They are the ones in front running away and the men, well most men, are usually the chasers, the ones running after the women (the runners). The definition is complete! Women call this playing hard to get. “I can’t be easy.” she will say, and “He’s got to show me that he is serious about getting with me.” is another common saying. Men call it persistence “I can’t let her get away”, “no romance without finance”, “it ain’t tricking if you got it” and “she has to know how I feel about her.” I, the Brotherhood, call it a bunch of nonsense and time wasters.

If the man and woman STOP running and FACE each other, then COMMUNICATION can happen. It is not about sex, worth, money or tiring yourself out but CONNECTION. Connection and communication are two major processes that is not allowed to happen quick enough due to all the running and ignorance of acceptance and determining worth.

They say women are choosers, yet the fact is that if a man never approaches, they cannot choose. It would be more correct and proper to say that ultimately, women are acceptors. They accept what is been given from a man. For a woman to receive the verbal exchange and feel connection, the running must stop!

There is no insinuation here that no man shouldn’t approach a woman. By all means approach as many women as you want but give no definition to chasing by tiring yourself out from running. Attract! This means working and elevating yourself so much so that it is seen and felt everywhere. This, as small or large as it may be, will take off a woman’s running shoes. She will become open to connect through and by your elevation of self.

Fellas, you’ll also have to remember and understand, that in the case of women, persistence is in words not neccessarily in action. Women respond and are smitten by what they hear. A great wordsmith can turn the meanest, baddest, chick into a tender loving kitten. In this case, it would be more effective to replace the word persistence with the word persuasion. Words and how they are put together, can persuade!

Persistence is NOT in showering a woman with gifts, poetry, phone calls and showing off (flossing). For the fact is that you may flaunt your money and get with women but you only succeed into turning a woman into a golddigger indirectly. Note, it would have been you that turned her into one. She follows your lead and sees the flaunting as natural. The respect that you may think that you are getting is a small probability of being genuine. When the money goes, which is the reason for her direct or indirect manipulation combined with the illusion of respect, she goes! Again, words can persuade so you can get her back. Work on your mouth piece!

If a woman doesn’t want to stop running and stop giving you the chase, then replace. Connection and communication are factors that mend things, create things and clears up misunderstandings. If she doesn’t want to go through the process and shuts you out, yet still argues, insult and disrespect, saying that you don’t understand her and that it is none of your business; a relationship will go sour and marriage will lead to divorce. It would be expected.

If you’ve approached and she doesn’t take time to listen, it’s her lost! Not only that but she has exposed the lack of ability to communicate and to easily connect. Note: A woman doesn’t have to listen or connect with you but she definitely doesn’t have to be rude or harsh about it. You’ve done nothing wrong but exercise the process of nature by trying to obtain and connect with what you like.

A person’s worth and value can only be observed, detected, accepted and appreciated if time is INVESTED TOGETHER. A man and woman cannot be together and build anything if they are always running. It surprises me that most women don’t get this! Physical connection is one thing but most women will never experience mental or spiritual connection with a man because of all the hurdle and tests they make men go through. “He’s got to learn.”, “I’m worth the chase”, “Buy me this, buy me that.” Most women will keep running to gain constant attention and appreciation from the attention. This is equivalent to dangling a carrot in front of a donkey to get it to move.

Don’t chase! Attract or Replace! A lot of women are time wasters and not worth your time and your money.

STAT
The ratio of men to women is 4:1. This means that every man in this world can have four women. Some statistics even say that it is 7:1.

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The Rat Race

Recession is still on-going and nobody really knows when wall street or whatever monetary system that governs it will be back in order. When it supposedly and ‘shockingly’ does stabilize (after the powers that be has had enough benefiting from it and gotten a large substantial amount to once again put everything in order to show that they did and can do something about it, thereforefore throwing people off plans and schemes) most of the world will still be back where they were, in the system struggling and still caught up in what is widely known as the ‘rat race’.

The rat race is a financial strategy implemented and perpertuated by business owners and the government, designed to keep the poor, poor and working and the rich, rich and wealthy from the poor folks work.

For example people get up everyday, most unhappy (like 95%), dragging feet to work, to work for somebody else, building up the owner of the business’s dreams of becoming wealthy. People do this to pay for rent or mortgage, phonebills, gas bills, electricity bills and any other bills that the government legalizes to keep us working. Some people will do overtime and try to climb up the ladder hoping that the situation will change, it doesn’t.

People soon find that the higher they climb, the more work it entails. Personal and social time is sacrificed to do nothing but work in hope to bring in money which is deducted by a process called taxing. Nobody gets the full amount of their labour, the business owners and government will get the first dibs on your hard earn cash. Then again, you did apply and agree to work for them.

The rat race is like an hamster in a wheel, who tries and strives to get somewhere, motivated by food but gets nowhere. It gets nowhere, tiring itself out, till death. No matter how fast or how hard the hamster climbs, it stays stagnant, unable to fulfil its hope of touching let alone eating the food that it sees. A lot of us are like that, running and running, motivated by fear.

Fear of losing sight of the food clouds the the hamster’s ability to find another way. The hamster could use the wheel to climb to a certain point of the wheel and then propel itself by jumping forward. But filled with doubts the hamster will not see this and if it does, won’t take the risk, paralysed by fear that the plan won’t work. The hamster sticks to what it knows, it sticks to the comfort and cetainty of the wheel.

So long as people know that the job (the wheel) is available (turns) there is relief and willingness to stay in the job (wheel) with the satisfaction that at least money is coming in despite not getting the total amount they have worked for (taxtation). Most people seem rather content to go through a continous cycle as ‘slaves’ feeling sure and surrendering to control than feel liberated to risk following a passion or a dream.

Many men exercise this same strategy in chasing women and get no where financially. They fall into a trap controlled and motivated by lust, wasting creative time to be all they can be. A woman only has as much power that the man gives her or allows just like a business owner who is really dependant on a worker for his or her fiancial freedom. A job is not a bad thing or a wasted experience so long as it is used to serve a mission and creation. Liking women is not a bad thing so long as you have taken care of business first.

Then there is still the required assessment and observation of getting with a woman who will surely bring more to the table than just looks and love. Love can only be stengthened with action and reactions whilst doing everything to handle business for the supplement or growth of the relationship.

The only way to stop the stagnancy created by the wheel (job) is to release the nuts and bolts (decrease the amount of control a job has over your life) and use the wheel (the job) by sending it into motion, riding and controlling it to get everywhere. Robert Kiyosaki in his ‘Rich Dad Poor Dad’ series states directly and indirectly that as soon as someone can read cashflow, they will become aware of the magnitude and strategies of the enslavement and manipulation of rat race. They will be able to do something about it.

RICH DAD POOR DAD

Come out of the rat race. You are not a hamster or a rat!

The Brotherhood of the Game are aware and doing the best we can to get out of the rat race. We are a business! A creation! Hopefully we can provide as much information as we can to help, inspire, encourage and empower you to do the same. Thank you for your support and elevating this movement so far.