Brotherhood Read: The 22 Immutable Laws of Marketing

It didn’t feel right to just share The 22 Immutable Laws of Branding without sharing the 22 Laws of Marketing. So here they are:

1. The Law of Leadership
2. The Law of the Category
3. The Law of the Mind
4. The Law of Perception
5. The Law of Focus
6. The Law of Exclusivity
7. The Law of the Ladder
8. The Law of Duality
9. The Law of the Opposite
10. The Law of Division
11. The Law of Perspective
12. The Law of Line Extension
13. The Law of Sacrifice
14. The Law of Attributes
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. The Law of Success
19. The Law of Failure
20. The Law of Hype
21. The Law of Acceleration
22. The Law of Resources

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Brotherhood Read: The 22 Immutable Laws of Branding

The writers of The 22 Immutable Laws of Marketing did justice with this one. If you remember that YOU are the biggest brand in this world, you will find just how effective this book – these laws are. The laws will make you a success as well as any business you create. Branding just like marketing has laws. The 22 immutable laws of branding are:

1. The Law of Expansion
2. The Law of Contraction
3. The Law of Publicity
4. The Law of Advertising
5. The Law of the Word
6. The Law of Credentials
7. The Law of Quality
8. The Law of Category
9. The Law of the Name
10. The Law of Extensions
11. The Law of Fellowship
12. The Law of the Generic
13. The Law of the Company
14. The Law of Subbrands
15. The Law of Siblings
16. The Law of Shape
17. The Law of Color
18. The Law of the Borders
19. The Law of Consistency
20. The Law of Change
21. The Law of Mortality
22. The Law of Singularity

It should be noted that brands extend to the internet, and in this area, new sets of laws apply, 11 immutable ones to be specific. The 11 immutable laws of internet branding are:

1. The Law of Either/Or
2. The Law of Interactivity
3. The Law of the Common Name
4. The Law of the Proper Name
5. The Law of Singularity
6. The Law of Internet Advertising
7. The Law of Globalism
8. The Law of Time
9. The Law of Vanity
10. The Law of Divergence
11. The Law of Transformation

(E)motions

Energy + Motion = E-motion

Energy in motion circulates the body constantly and when acted upon it becomes action (Act + Motion = Action). This is why there is a difference between motive and action. Emotions can bring out the best or worst in a person. Emotions can either create or destroy and when put into action, it becomes work done. Emotions are real.