Tag Archives: Marketing

Brotherhood Read: The 22 Immutable Laws of Marketing

It didn’t feel right to just share The 22 Immutable Laws of Branding without sharing the 22 Laws of Marketing. So here they are:

  1. The Law of Leadership
  2. The Law of the Category
  3. The Law of the Mind
  4. The Law of Perception
  5. The Law of Focus
  6. The Law of Exclusivity
  7. The Law of the Ladder
  8. The Law of Duality
  9. The Law of the Opposite
  10. The Law of Division
  11. The Law of Perspective
  12. The Law of Line Extension
  13. The Law of Sacrifice
  14. The Law of Attributes
  15. The Law of Candor
  16. The Law of Singularity
  17. The Law of Unpredictability
  18. The Law of Success
  19. The Law of Failure
  20. The Law of Hype
  21. The Law of Acceleration
  22. The Law of Resources
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Brotherhood Read: The 22 Immutable Laws of Branding

The writers of The 22 Immutable Laws of Marketing did justice with this one. If you remember that YOU are the biggest brand in this world, you will find just how effective this book – these laws are. The laws will make you a success as well as any business you create. Branding just like marketing has laws. The 22 immutable laws of branding are:

  1. The Law of Expansion
  2. The Law of Contraction
  3. The Law of Publicity
  4. The Law of Advertising
  5. The Law of the Word
  6. The Law of Credentials
  7. The Law of Quality
  8. The Law of Category
  9. The Law of the Name
  10. The Law of Extensions
  11. The Law of Fellowship
  12. The Law of the Generic
  13. The Law of the Company
  14. The Law of Subbrands
  15. The Law of Siblings
  16. The Law of Shape
  17. The Law of Color
  18. The Law of the Borders
  19. The Law of Consistency
  20. The Law of Change
  21. The Law of Mortality
  22. The Law of Singularity

It should be noted that brands extend to the internet, and in this area, new sets of laws apply, 11 immutable ones to be specific. The 11 immutable laws of internet branding are:

  1. The Law of Either/Or
  2. The Law of Interactivity
  3. The Law of the Common Name
  4. The Law of the Proper Name
  5. The Law of Singularity
  6. The Law of Internet Advertising
  7. The Law of Globalism
  8. The Law of Time
  9. The Law of Vanity
  10. The Law of Divergence
  11. The Law of Transformation