Brotherhood Read: The 22 Immutable Laws of Branding

The writers of The 22 Immutable Laws of Marketing did justice with this one. If you remember that YOU are the biggest brand in this world, you will find just how effective this book – these laws are. The laws will make you a success as well as any business you create. Branding just like marketing has laws. The 22 immutable laws of branding are:

1. The Law of Expansion
2. The Law of Contraction
3. The Law of Publicity
4. The Law of Advertising
5. The Law of the Word
6. The Law of Credentials
7. The Law of Quality
8. The Law of Category
9. The Law of the Name
10. The Law of Extensions
11. The Law of Fellowship
12. The Law of the Generic
13. The Law of the Company
14. The Law of Subbrands
15. The Law of Siblings
16. The Law of Shape
17. The Law of Color
18. The Law of the Borders
19. The Law of Consistency
20. The Law of Change
21. The Law of Mortality
22. The Law of Singularity

It should be noted that brands extend to the internet, and in this area, new sets of laws apply, 11 immutable ones to be specific. The 11 immutable laws of internet branding are:

1. The Law of Either/Or
2. The Law of Interactivity
3. The Law of the Common Name
4. The Law of the Proper Name
5. The Law of Singularity
6. The Law of Internet Advertising
7. The Law of Globalism
8. The Law of Time
9. The Law of Vanity
10. The Law of Divergence
11. The Law of Transformation

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